What is Ringless Voicemail

Making a personal connection can be an effective way to increase sales, but the cost of personally reaching out to each customer is prohibitive.

In addition to it being costly, phone calls are also time-consuming. Most sales reps handle a high volume of calls, many of which don’t even reach a human on the other end of the line. Cold calling can also lead to burnout within your sales teams as they face repeated rejections or unanswered calls.

You need a better solution.

Ringless voicemails help boost outbound marketing efforts by delivering pre-recorded messages directly to voicemail boxes—without you or your customer having to pick up the phone.

Ringless voicemails can speed up your sales process, scale your outreach, and give your sales team more time to invest in qualified leads.

What Are Ringless Voicemails?

Ringless voicemails are audio messages sent directly to voicemail inboxes—without the telephone ringing first. You pre-record the messages and use software to directly drop those voicemails into users’ voicemail boxes.

You may have also heard these called ringless voicemail drops, voice broadcasting, or direct-to-voicemail messages.

Ringless voicemails are a direct marketing strategy that can increase the volume of customers you reach while keeping the outreach cost low. Instead of manually dialing each customer, you send a pre-recorded message to thousands of contacts all at once.

In most cases, messages can be sent at once or in batches at scheduled times.

5 Ways to Use Ringless Voicemail in Your Business

Nobody wants irrelevant sales blasts, but many people do welcome reminders, follow-ups, and other actions to support their experience with a company. In these cases, reaching a large volume of people makes sense.

Here are a few times that ringless voicemails might make sense:

• Thank new subscribers who have signed up for your newsletter
• Welcome new members to your subscription service or private group
• Update virtual conference attendees of schedule changes
• Connect with your best customers by sending a holiday greeting
• Reward your top clients with a promotional offer or coupon code

Remember to focus on relevance. Customers who find your messages helpful are unlikely to block ringless voicemails from reaching their inbox.

Are Ringless Voicemails Legal?

Ringless voicemails are legal in most areas but can be a bit controversial, as can any high volume sales outreach. Make sure you stay compliant with local and federal regulations. You’ll also need to be mindful of do-not-call lists and timezone restrictions.

These are essential questions to ask when selecting a service provider for ringless voicemails. A company representative should walk you through how to stay in compliance with the Telephone Consumer Protection Act (TCPA), state and federal regulations, and local laws in other countries if you are activating global campaigns.

How to Use Ringless Voicemails to Promote Your Brand

People don’t rely on salespeople the way they used to. In fact, 57 percent of salespeople agree buyers are less dependent on sales during the decision-making process compared to a few years ago.

Once you consider all the ways you’d like to reach out to engage your customers, you’ll likely find plenty of outreach opportunities where ringless technology could make a difference in your business.

Benefits of Ringless Voicemails

When you keep your customer’s experience in mind and offer them additional service, support, or welcoming, you’re likely to see positive results such as:

• Most people don’t answer unknown numbers, but they do check voicemails.
• Your customers can listen to your message at a convenient time for them.
• Customers can listen to a message more than once or refer back to it later.
• You can engage customers without them feeling pressured or on the spot.
• Save time by scaling your outreach to reach more people.
• Add these to your email and direct sales marketing to boost conversion rates.
• Cut the costs of your marketing outreach dramatically.
• Help reduce sales rep burnout from rejection and negative interactions.
• Give your sales team more time to devote to interested leads who call back.

What types of industries can benefit from this technology? Try ringless voicemail for real estate updates, automotive maintenance reminders, nonprofit outreach, and appointment reminders for personal services such as fitness centers, massage therapy, or hair salons.

Now that you understand the benefits, here are a few ways to use ringless voicemail to grow your business.